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Mobile Talent Blog » SMS Recruiting: 8 Mind-Blowing Facts
January 2, 2017

SMS Recruiting: 8 Mind-Blowing Facts

For any recruiter who wants the best talent, SMS is a necessary tool to add to the mobile recruiting mix.

Not convinced? These 8 mind-blowing texting statistics will show you why you need to add SMS to your recruiting toolbox right away.

#1: The average Millennial exchanges an average of 74 text messages per day

According to Business Insider, Millennials send and receive a combined average of 2,240 text messages per month – that’s 74 messages per day.

#2: Younger people send 8 times as many text messages as people over the age of 55

text message exchanged by age groupGet ready for even more texting with Gen Y who send 8 times as many text messages than people over the age of 55 - and nearly twice as many as Millennials (Experien)

#3: SMS messaging reaches more unique users than DVDs or Blu-ray

According to Tomi Ahonen’s 2016 Mobile Almanac, SMS and Text Messaging reach 4.1 billion humans, whereas DVDs and Blu-Rays reach a combined audience of 3.4 billion humans.

MEDIA AND TECH TOP 5 LARGEST AUDIENCES BY UNIQUE HUMANS
Mobile Telecoms Reach . . . . . . . . . . . 5.9 B unique humans
Television Audience Reach . . . . . . . . 5.3 B unique humans
Radio Audience Reach . . . . . . . . . . . . 4.3 B unique humans
SMS Text Messaging Unique Users . . 4.1 B unique humans
DVD/Blu-ray Player Audience . . . . . . 3.4 B unique humans

Source: TomiAhonen Almanac 2016

#4: The average mobile user looks at their phone 221 times per day

According to a recent Daily Mail survey of 2000 mobile phone users, the average user looks at their phone 221 times per day. That’s once every 4 minutes and 18 seconds!

We stare at our screens for an average of 3 hours per day – or 18.9% of the time we are awake.

#5: Text messaging has a 45% response rate vs. 6% for email

According to Velocify, text messaging has a 45% response rate, while email only has a 6% response rate – that’s over a 7x higher response rate.

sms vs email response rates

  1. 90% of all text messages are read in under 3 minutes. (Connect Mogul)
  2. Text messages are read on average in under five seconds. (SlickText)

#6: The average text message is read in under 5 seconds

On average, text messages are read in under five seconds. Further, according to Connect Mogul, 90% of all text messages are read in under 3 minutes.

#7: For frequent texters, 55% would prefer a text message to a phone call

The Pew Research Center found that for frequent texters, over half prefer to receive a text message instead of a phone call.

#8: The average person takes 90 minutes to respond to an email – but only 90 seconds to respond to a text

According to CTIA, it takes the average person 90 minutes to respond to an email– but only 90 seconds to respond to a text message. That’s nearly 60 times faster!

And here's two bonus facts!

Bonus Fact #1: The average mobile user looks at their phone 221 times per day

According to a recent Daily Mail survey of 2000 mobile phone users, the average user looks at their phone 221 times per day. That’s once every 4 minutes and 18 seconds!

We stare at our screens for an average of 3 hours per day – or 18.9% of the time we are awake.

Bonus Fact #2: Text messaging has a 45% response rate vs. 6% for email

According to Velocify, text messaging has a 45% response rate, while email only has a 6% response rate – that’s over a 7x higher response rate.

Add SMS Recruit to your recruiting mix today

Mobile Talent makes it easy to add SMS Recruiting to your recruiting mix. Our powerful SMS Communicator is easy, fast, affordable and scalable for recruiting organizations of any size.

To learn more, click "Request a Demo" below.

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