Over half of job seekers use a mobile device to search for new opportunities. Having a mobile-first mentality will make the talent acquisition experience better, both for job seekers and recruiters.
Huge companies like Microsoft, Google and Amazon have declared themselves to be “mobile first” – meaning they design for the small screen first, with portable experiences in mind.
Quick Mobile Apply Drives Instant Gratification
To drive more leads, recruiters need the easiest possible way to enable candidates to express interest in a job. Having a mobile-first lead capture process drives the millennial need to instant gratification, while leaving your job seekers with a distinct feeling of accomplishment.
Mobilize the Recruiter Experience Too
Recruiters are busy people, and often on-the-go with their mobile devices. Mobile services like alerts, two-way candidate SMS communication, and small screen-friendly UIs makes recruiting more efficient and fun for recruiters too.
Location is Key to Candidate Capture
Marketers have long known that personalized offers get better responses. “Great Deals in Springfield” simply sounds better to a Springfield resident than “Great Deals”
Recruiters can get similar results by making sure location is integrated into the candidate capture experience. When a candidate sees a familiar or convenient location, they are much more likely to provide their lead details. Additionally, this is an important “qualifier” for recruiters if they have a quota to fill certain locations.
Location is integral to the mobile experience – and creates happier, more qualified candidates.
“GeoTargeting” refers to how recruiters can target specific zip codes or cities with digital recruitment media. This also gives recruiters the opportunity to customize media or campaigns to their location, while creating a great job seeker experience.
Because mobile is local at the core, this can give recruiter a much more targeted and qualified audience, while creating a great mobile-first job seeker and recruiter experience.
All of these techniques have been proven to drive greater recruiter efficiency. By taking a “top of the funnel” mobile lead generation mentality, recruiters can significantly cut time-to-hire and cost-per-hire, all while creating a better experience for the candidate and themselves.
Get Going with Mobile Recruiting
Mobile Talent specializes in mobile-first recruiting that’s powerful and affordable. See how easy it can be – request a demo today by clicking the button below.