When it comes to mobile, ignorance is not bliss. Billions of people around the world are gaining access to mobile devices creating what has been a largely untapped recruitment pipeline. Here are a few reasons that may convince you to build a mobile-first recruitment engine.
4.61 Billion Users
According to statistica.com that is the number of unique mobile users in 2016. The number of staggering, more than half of all the people in the world have a mobile device!
Furthermore, in 2014 we reached the point where the number of mobile users outnumbered the number of desktop users! By focusing on mobile you will actually be reaching a larger audience than desktop.
Job Search is Already Mobile
The Shift to mobile job search has already begun. Here’s a few statistics that show how the recruitment landscape has changed:
- 45% of job seekers use their mobile devices to search for jobs at least once every day (inc.com)
- 28% of Americans – including 53% of 18-29 year olds – have used a smartphone as part of a job search (Pew Research)
- Most mobile job seekers have had problems in accessing job related information because it was not displayed properly on their phones or have difficulty in reading job descriptions as it was not designed for mobile devices.
- 83% of people have used mobile to search for jobs in the past (beyond.com)
Mobile is Better for the Candidate and the Recruiter
Not only does mobile make the recruitment process easier for the candidate, but it can make it easier for you too! For frequent texters, 55% would prefer to receive a text message over a phone call. Recruiters can utilize this desire for mobile-first engagement to increase quality-of-hire, time-to-hire and cost-per-hire. By reaching a larger audience recruiters get better quality applicants. By engaging the audience where they want to be engaged, recruiters can achieve quicker hires. By creating a mobile-first pipeline, recruiters can see increased conversion lowering their cost-per-hire.
Mobile is not just an adaptation to the changing landscape, but an opportunity for recruitment solutions.
Mobile Talent can help you get started with building your mobile-first recruitment engine. Try creating a modern mobile-first pipeline by emailing firstname.lastname@example.org