Millennials: the most desired generation for recruiters and coincidentally the toughest to access. If you have trouble reaching millennial candidates, you’re not alone.
The good news? There are 3 easy steps you can take to reach candidates within the Millennial age group
Defining the audience: What is a Millennial?
Described often as “digital natives”, Millennials are people born between 1980 and 2000 – more and more are entering adulthood every day.
Millennials are changing the way the recruiting world works.
To keep up, recruiters will need to accommodate to the Millennial lifestyle.
3 Easy Steps To Attracting Millennials
The attention of a young adult can be hard to capture. As a recruiter, it can be difficult to convert a young candidate into a hire. Listed below is a simple, 3-step process that can result in a higher conversion of millennial candidates.
Step 1: Keep It Simple
Millennials are used toacquiring informationin a quick & easy way. When posting a job, stick to the facts of the position. Using “the 5 W’s” of the who, what, when where & why of the job can grab these young adult’s attention and make them more likely to click that ‘Apply’ button.
Simplicity appeals to the Millennial mindset and results in higher conversion rates
Step 2: Be Mobile First
Over 95% of young adults aged 18-24 are mobile users. 20% don’t use a PC at all. Why not reach out to them where they are primarily looking? Enabling a mobile outreach process can generate spectacular conversion.
Millennials expect instant response and the convenience of a mobile-first experience.
Step 3: Customize, Individualize, Optimize
Millennials desire smart technology with quick and easy results. Individualize your campaigns to the local candidate level by using tools such as GPS Apply and SMS Communicator.
Make the application experience as frictionless as possible. Millennials identify strongly with brands, so customize your campaigns with your logos and colors. Ask relevant qualifying questions – Millennials love to tell you about themselves!
Custom, branded content, individualized campaigns and mobile optimized candidate capture forms will make your recruiting process easy and attractive to Millennials.
Optimize all of this for mobile devices making the process feel as easy and natural as possible.
Putting it All Together: Being a Millennial Magnet
The key is to map millennial desire to actionable implementation:
Use the Millennial love of mobile, technology and instant response to create the best possible recruiting experience.
The diagram below shows how to map desire to implementation – key “Millennial Magnets” you can use today in your recruiting efforts.
Get Started Today
You may be wondering; how can I add this 3-step process into my recruiting for Millennials? Mobile Talent’s mobile-first recruiting platform offers these steps as tools within our platform. You can easily create mobile-optimized job campaigns, with built in GPS Apply and SMS Communicator technology.
Additionally, with the help of Mobile Talents’s targeted advertising engine, you can place ads based on role, region and brand and further acquire the attention of those hard-to-reach passive, qualified millennial candidates.
Ready to generate more candidates with instant qualification capabilities? Contact email@example.com or click the button below to schedule a free Mobile Talent mobile recruiting demo.